Blogs the new social network?

Jeremy Zawodny has posted an interesting item on how blogs might be the new "professional lubricant" (aka network). He is right on the money, unfortunately still only in some job markets. Blogs are the new networking device for many people, mostly technical in nature at this stage, however this will change over time.

Many bloggers are finding that their blog acts like a viral marketing program of themselves, in a similar way as Phil Wolff wrote about a couple of months ago with regard to an ideal employee referral programs.

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