blogs the double-edged sword?

Michael Gartenberg from ComputerWorld (IDG) wrote a short item yesterday on business blogging. He provides 3 areas for all businesses and employees to consider when venturing into this space.

I feel that companies (and employees) should not fear blogging, however they should understand it and ensure that their employees understand the organisation's view point. This can only be done through clear and consistent communication with employees. It is very hard to develop this clear communication "once the horse has bolted", therefore all companies need to be developing and communicating guidelines to their employees, before they see a post by an employee via PubSub, Feedster, Technorati etc etc.

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